Consistent approach towards the regional business drives the uplift in Gazpromneft and G-Energy products sales
Gazpromneft-Lubricants increases its presence on the Greek market, due to the biannual growth in demand by half, reached 1200 tones in 2018. Consistent approach towards the regional business drives the uplift in Gazpromneft and G-Energy products sales: strong support in promotion activities along with G-Energy Service project further development made real the operation of three independent partner service stations in Athens with two more to start-up in the capital be the end of 2018.
Active supplies of the Gazpromneft-Lubricants products launched for the Greek market in 2016. G-Energy and Gazpromneft branded oils are currently being presented in Attica, Peloponnese, Corinthia and Epirus regions. Premium synthetic and semi-synthetic products are at the core of the product line: G-Energy F Synth 0W-40, G-Energy Service Line W5W-30, G-Energy Far East, Gazpromneft Premium C3 5W-30 and others.
The wide range of promoting activities aiming at sales gain, brand awareness increase and business development on the independent service and partner filling stations are being executed year on year in close cooperation with ACTIV-EU, official distributor of Gazpromneft-Lubricants products in Greece.
Roman Zimovets, Deputy General Director for Marketing and Strategic Development, Gazpromneft-Lubricants:
“Greece is one of the most promising sales markets in Europe. In just a few years of operation we have managed to bring up the massive scale up in brand awareness and loyalty for our products and G-Energy Service stations. Promotion activities with communication support through the Internet, social media and sales points result in double or triple increase in sales. For example, thanks to the Gazpromneft brand advertising campaign conducted this year, we were able to double our sales compared to the last year indicators”.
Anastas Gaidashov, General Director, ACTIV-EU, Ltd, official distributor of G-Energy and Gazpromneft products:
“Gazpromneft-Lubricants partnership makes it possible for us to adopt the best practices of one of the Russia’s industrial leaders and a strong international markets performer, best innovative processes and services and present Greece with two strong brand of the advanced lubricants - Gazpromneft and G-Energy. Alongside this, the diploma obtained at the 15th international conference for regional partners of the Gazpromneft-Lubricants company for the successful distribution network development in Greece is the best acknowledgment for us and an impulse for further sales records”.